I find it hard to really have much of an advertising mix as I must rely on free or very low cost advertising. I use twitter, facebook, etsy forums[renewing was costing a lot for little return], online classified ads, livejournal postings, etc.
Also, there's much controversy over a new etsy feature. Folks are getting tired of new geegaws to show us popular shops. I myself have already seen most of these shops and I'd like to see new shops. In my suggested shops, I have shops that I already have faved and bought from, which is not any help to me at all.