Even though this is a marketing blog, I must say I really hate this idea. Somehow some old marketing dude pretending to be a 13 year old to flog some body spray rubs me the wrong way. At least here I'm upfront. I really prefer a line drawn between commericialism and life. I don't think you'll ever see my jewelry product placed in a tv show, or anything, just because I really hate stealth marketing like that. Just keep it out in the open, let ads be ads, instead of letting them devour everything.