I don't think etsy can control people being dicks on the internet. Let's imagine we are the admins for a moment. They have to fix the search, get resellers off the site, and pick items to be on the gift guides. If etsy had to go after every single person who was a jerk to an etsy member, no one would ever sleep, and they'd start putting items that no one could tell what they were in the gift guides, and then what would happen to etsy?